Understanding you is the key to a unique and successful design.

Every design needs to express and celebrate your individuality and the nuances of your lifestyle, your site and your project requirements.

We begin the process by developing clear, creative design strategies that are easy to understand and simple to communicate to other stakeholders throughout the whole design and construction process.

Concept Design is explicitly set up into two distinct parts. Before we launch into the design we need to ensure we have all the information. This is the research and project analysis stage, also called “Concept Design: Pre-Design”. Once we have established these parameters we can begin the design process, Concept Design.


This is the part where we intently listen, look and learn about you and your site. Our Pre-Design Service identifies and records your project requirements, gathering the necessary information to support the subsequent Concept Design (Design) phase, and beyond.

The Pre-Design tasks usually include:

  1. Identification of your design brief and understand your construction budget
  2. Visiting your site and the site’s context to observe the site, identify the site’s nuances, take photos, make sketches and assess site conditions, opportunities and constraints
  3. Analysis of your design brief
  4. Making initial inquiries regarding authority regulations and site requirements
  5. Providing recommendations for the appointment of specialist consultants required at this stage, such as a Land Surveyor
  6. Organisation, attendance and recording of meetings with you


This phase defines how you want to live, and how you want to be. It tests and translates your project requirements into design strategies and concept sketches, giving your project clear direction, personality, consistency and added value. 

The concept design strategies and concepts usually cover:

  1. Confirmation of your brief (once tested against your construction budget, your site and local authority requirements)
  2. Creation and testing of overarching project strategies exploring multiple design options
  3. Preparation of sketches, diagrams and other information to adequately explain key concepts
  4. Preparation of design briefs for other consultants
  5. Coordination of preliminary estimate of the cost of works (construction cost)
  6. Presentation to you